1. Define how you will serve the users Defining your basic approach of serving the users will set the set-up parameters for a Bluetooth Marketing activity. You should consider how you will offer the information for the users: how far you are sending the content, what is the mechanism if the user does not accept the message and how will you make sure that the user does not get the message multiple times at the same location.
2. Content will set the interest level As in any media, content is the key of successful marketing. Pay extra attention on creating outstanding content with marketing professionals. Any kind of entertaining content with a well structured message will naturally set your messages on top of the competition and create trust and good brand awareness with the audience.
3. Tell the users what to expect It is very important to somehow "signal" the user that the location they are at is facilitated with a Bluetooth system, offering them valuable content. Posters, roll-ups or even stands to advertise Bluetooth system will help you motivate users to expect and accept your message.